Dynamics 365 Customer Insights

Capture and analyze customer data with Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights is the ideal application for customer data of the all-in-one Dynamics 365 platform. Use the Customer Data Platform to efficiently collect information from your customers and draw important insights from it.

The analysis helps you to retain customer relationships and initiate profitable strategies. Thanks to the high level of user-friendliness, you will master the use of the platform and determine successful campaigns after just a short time.

Would you like to use your customer data more intelligently and are you looking for a contact for the integration of Dynamics 365 Customer Insights? NMS will be happy to support you with years of IT experience and expertise in the field of various Microsoft software solutions.

How to make the most of Dynamics 365 Customer Insights

In the digital economy, collecting and analyzing customer-related data is crucial to a company’s success. Consumers increasingly want personalized experiences. With MS Customer Insights, you can collect all important information in one place to convert prospects into customers and strengthen existing relationships. The application offers various functions for this purpose:

  • Collection of data from various channels beyond the contact history: transactions, feedback, in-store visits, behavior on the website or mobile app, etc.
  • 360-degree view for meaningful customer profiles that you can enrich with relevant data throughout
  • Trained AI that identifies hot leads and valuable customers
  • Optimize aspects of the business and improve customer experience thanks to sentiment analysis
  • Easier identification of your customers’ interests and wishes
  • Seamless integration with other business applications such as Dynamics 365 Sales or Dynamics 365 Marketing to support sales and marketing
  • Individualized customer acquisition and promoted customer loyalty
  • Compliance with the General Data Protection Regulation (GDPR) thanks to collected consents on one platform
  • Visualization of customer data with Microsoft Power BI

To use Microsoft Customer Insights effectively, you need an equally comprehensive data set. If you already have a stock of data from various sources, add it to the application and you can get started straight away. If, on the other hand, you do not yet have a solid database, you will first have to collect and add data from various channels.

Dynamics 365 Customer Insights helps you to create unique customer experiences. With personalized customer journeys, you can proactively respond to your customers’ needs to ensure their loyalty. You can incorporate the data obtained into Microsoft Azure services. Thanks to machine learning, you receive helpful predictions on customer lifetime value – the value that a customer has for your company over the years.

Optimize the customer experience with NMS and Dynamics 365 Customer Insights

Rely on the many years of expertise in IT from NMS. We are specialists with in-depth experience in the integration, configuration and support of various Microsoft applications – our awards as a 6-time Microsoft Gold Partner speak for themselves.

Benefit from a real-time customer platform with AI functions to exploit the full potential of your unified customer data. Identify your opportunities with multi-channel analyses to optimize your conversions and exploit potential for up- and cross-selling.

If you want to get started with personalized customer experiences, NMS will be happy to help you set up Dynamics 365 Customer Insights.

Frequently asked questions about Dynamics 365 Customer Insights

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What is a Customer Data Platform?

A Customer Data Platform (CDP) collects customer information from various channels centrally on one platform. This provides a comprehensive picture of relevant customer data, such as transaction, observation or behavioral data. As a result, you understand your customers better and can offer them customized service.

How much does Dynamics 365 Customer Insights cost?

The basic CDP package is available from €1,265 per month per client. This includes 100,000 B2C profiles and 10,000 B2B profiles. For €843.30 per month per client, you can add 100,000 B2C profiles or 10,000 B2B profiles. The actual costs are dependent on the selected service package and the associated set-up fee.

Who benefits from Dynamics 365 Customer Insights?

The data and predictions from MS Dynamics Customer Insights allow different areas of your company to benefit. Sales recognizes promising leads at an early stage. Marketing can use the detailed profiles to define targeted strategies for individuals, groups or B2B customers. The customer service draws important insights from the various sentiment data. Last but not least, the customer benefits from a better experience – which strengthens loyalty to your company.


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