5  MDM / MAM – Mobile Device & Application Management

MDM / MAM – Mobile Device & Application Management

by | 20. November 2023 | IT-Glossary-EN

MDM and MAM – these two terms go hand in hand. They refer to the management of mobile devices and mobile applications. (Written out, the terms are “Mobile Device Management” and “Mobile Application Management”). Mobile devices often already play a greater role than desktop computers. The use of MDM and MAM systems in companies has therefore become almost indispensable. The use of mobile devices is already standard for companies of all sizes.

MDM briefly explained:

A mobile device management system is used to centrally administer all of the company’s mobile devices. The managed devices can include smartphones, laptops, tablets or PDAs. The system not only inventories the company’s own hardware, but can also be managed and controlled in various ways. Some manufacturers and companies support BYOD (Bring Your Own Device), which allows you to include devices in the system that your employees bring with them.

Data protection and compliance are now very important. A mobile device management system makes it very easy to implement guidelines and policies. Depending on the provider of the management tool, there are options for grouping devices and defining rules. Updates can also be managed centrally and rolled out in a controlled manner.

MAM – Systematic application management

While MDM is more about hardware, MAM – Mobile Application Management – deals with the software on the devices. Applications can and should also be consciously managed and controlled. For example, creating a company app catalog is a sensible use of a mobile application management system. This gives employees targeted access to company-owned or deliberately highlighted applications. Licenses are also controlled and logged by a MAM for an improved overview. Furthermore, the use of applications can be tracked and evaluated, which is useful information in the application lifecycle. From a data protection perspective, data exchange via applications can be restricted or even shut down completely. All of this is in the hands of the administrator.

MDM / MAM: A variety of system solutions

A variety of management systems are available on the market, including from large and well-known manufacturers such as Microsoft. Microsoft Intune, for example, is a cloud-based service for managing mobile devices and apps, switching data protection policies and ensuring security requirements are met. Choosing the right product is not always easy, as it should fit your needs as well as possible and cover all your requirements. Intune, AirWatch, MobileIron, the choice is huge.

New Media Service GmbH offers these services in the area of MDM / MAM

Our competent team will of course be happy to support you in choosing a solution and beyond. If you would like to find out more, please refer to the article on mobile device management on this page. If you have any further questions on the subject, please do not hesitate to contact us.

If you would like to find out more, you can simply contact us for a free, no-obligation consultation. We will be happy to provide you with information on this topic and, if required, take care of implementation and realization for you.